Monday, October 12, 2009

A satisfied client

As I continue to learn more about developing my sustainable energy business, a type of business that is new, I am gradually coming to understand some of the ways it can be of service.

About a week ago I went to the home of a woman who is about to have her follow-up energy audit completed. She wanted to make sure that she had covered the bases, and also wanted me to install a fireplace draft stopper. This device alone will likely save her 15 - 25% on her heating bill, and will add to the comfort of her home.

I was saddened when I learned from her that she had purchased a cheaper heat pump that barely met the minimum energy rating required for her energy audit. (In fact the new requirements push many models off of the list.) Had she consulted with me (costing her $25) she could have had a superior product installed for little or no more money than she had paid.

By knowing many who are in the business of installing energy-efficient equipment I know how to find the best value for my clients.

The other benefit for my clients is that if she had had any difficulty with that unit or the company who installed it I could have gone to bat for her. I still can! If companies know that I am looking over their shoulder to see if they do good work and give good value for their customers they are more likely to perform well. I informally call this aspect of my business "an energy insurance program." I increase the likelihood of the client getting good service when it comes to their energy-improving products and services.

Knowing who is good, coupled with accountability in the business world, means that my clients can lower their home or business energy consumption for a reasonable price and have some security in the end-product.

Poorer products and companies will eventually fail; I'd rather that my clients not extend the lives of such!

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